Tarini is a social business that is working on creating sustainable livelihood opportunities for the weaving communities in Odisha. Tarini is about protecting and promoting the rich handloom legacy of Odisha. Tarini’s journey started with an appreciation for the skills of the weavers, as well as an understanding of the plight of the weavers. The brand is committed to the cause of enhancing and rejuvenating Odisha’s handloom and putting it on the global map. As a brand dedicated to ethical and sustainable practices by promoting traditional and tribal endangered textiles made with natural dyes. Tarini offers a climate-friendly alternative to fast fashion.
Rani Kumar, USA
“ When you have a passion for owning authentic handloom, to appreciate the painstaking hours it takes to create something authentic, the desire to sustain an art form that has been around for centuries...then you have to get behind what Tarini is striving to do. You spend some time chatting with Seema and you immediately realize that this is not just a daily work for her. There is a conscientious individual behind the business who is trying to keep traditions and culture alive for the next generation. The leadership behind Tarini is very well aware that if we do not do what it takes right now then some of these handloom art forms might not be available for the next generation. I have been extremely lucky to own some pieces made by Tarini. I wear them with pride and head held high because I appreciate the countless hours that the weavers have spent putting together a piece of artwork. When you see a good thing you want to sustain it and get behind it. Thank you Team Tarini for keeping centuries old art form and traditions alive. ”
CUSTOMER
Protima Acharya, Bangalore
“ I consider the connection I made with Seema and her, then, new born baby, Tarini, one of the more fortunate moments in life. Of course, being an ardent lover of sarees made this a valuable connection for me to access some of the more stunning sarees that are now part of my collection But I think, what I have enjoyed more are my interactions with Seema and the time and effort she takes to educate you on the type of saree, the weaving technique and all the other intricacies. Her passion and commitment just shines through. She is in this for the right reasons... It was evident when she started and it was blazingly apparent during the tough times of the lockdown...she pressed on relentlessly: encouraging weavers to continue to innovate, creating an awareness amongst us customers to build a community that could help and pitching with the government to get much needed funding. I will always remain connected with Tarini and advocate it at every opportunity...wish Seema all the success! ”
CUSTOMER
Laura Mittal, Indore
“ I have been buying from Tarini from last two years and have collected some unique sarees curated very carefully by Seema Ji! I have never come back disappointed from her site. She understands the tastes of her clients and caters personally to their tastes. I am a regular customer and intend to remain so! ”
CUSTOMER
Bindu Bhardwaj, USA
“ Tarini has an amazing collection spearheaded by Seema. Tarini has helped me gain access to Odisha weaves from across the oceans. Seema has a wonderful insight on weaving, colors, and design. Her efforts to support weavers in plight are to be lauded and aided. Her customer service is exemplary making me a repeat customer ”
CUSTOMER
Chintamani, Bargarh
“ Tarini has helped many weavers like me at the time of Lockdown. Our Lockdown passed well because of Tarini's guidance in making various colors & designs sarees. I sold sarees at the right price even at the time of pandemic and Thanks for helping us. ”
WEAVER
Surra, Bargarh
“ Tarini has helped me a lot in lockdown period not only mentally but also financially and constantly informs the weaver about new designs and techniques in which weavers increase his capabilities. ”
WEAVER
Iswar Meher, Bargarh
“ Tarini is like a family member of my house and has helped a lot in lockdown time & provided raw materials also. Tarini always pays on time & has also helped financially in building our house.Tarini creates new stunning designs and it is a wonderful experience to work with it & I hope to continue like this ”
WEAVER
Dhruba Meher, Sonepur
“ Hummey bahut kharab laga tha jub ek baar aap payment kiye aur humney aap ko samaan nahi bheja….wo hamaare liye ek seekh tha…ub hum aap ko pehle samaan bhejenge phir payment lenge jisme hamara lumba rishta bana rahe ”
WEAVER
Pratima
“ Donned this jaw-droppingly beautiful Habaspuri by @tariniofficial yesterday on my way to a textile talk. How could I not shamelessly flaunt something so gorgeous that is so replete with the richness of our textile heritage? At a time when the world is coming to terms with a new “new normal” almost everyday, and everyone around us learns new ways to tackle it, our weavers need our support and love. But even so, thank heavens certain things remain the same. Like our glorious weaving traditions and the pride and joy they give us just by remaining alive. All the compliments and curiosity this beauty aroused just made my day. “Chuffed” and “grateful” come close to what I felt! Thank you Seema. Thank you Tarini. Pratima 💕 ”
Nitya
“ I have been a handloom lover for quite some time now...Odisha handlooms are a weakness. I am glad I met Seema and discovered Tarini. I have purchased Bomkai Silk, Kotpad dupatta and a beautiful light weight suta luga. Suta Luga is extremely comfortable, easy to drape and carry. More power to our weavers and Tarini. Keep doing the amazing work that you guys have been doing. I look forward to shopping more exquisite pieces from Tarini. ”